Amy Knight

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Specialising in homeware products, Amy started the business from her spare room in Rochester in 2018. Since then Must Have Ideas has grown into a 40,000-square-foot warehouse and a full-time staff of 200, focused on the highest standards of customer service. After graduating with a Law degree from Kent University, Amy chose an alternative route, into entrepreneurship. Teaching herself digital marketing and everything there is to know about social media, she took her first innovative steps into the realms of e-commerce selling household products, today used by thousands of happy customers throughout the UK who have become regulars of the Must Have Ideas shopping website.
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Amy Knight: How to build low-cost, high-impact emotional reward strategies tied to life moments

In today’s workplace, emotional rewards, those thoughtful, personal gestures tied to meaningful life moments, can make a real difference.