Although it has not always been at the forefront of most corporate minds in past decades, staff wellbeing and the way people work is now seen as more important than ever before.
With the social impact of working from home since the Covid-19 pandemic, more time spent on large screens and sat in office chairs, to the manual jobs that require employees to be outside or on their feet for hours – there’s been a noticeable shift in how we view employee satisfaction and wellbeing in recent years.
When considering roles in certain geographic locations, or fields of work such as HR and sales, or marketing and recruitment, the change in working styles has had a health impact on many, especially when it comes to the dietary front.
Whether it’s their favourite café for lunch that’s just around the corner which they now only use one or two days a week when they are in the office, to the less frequent mealtimes or supplier changes on fresh produce, for many, gift card schemes have been adopted to either reintroduce that lunch and mealtime feeling, or to enhance an already existing offering.
With the inflated cost of living still noticeable, as well as all the stresses and strains on families that comes with Christmas in just a few months’ time, the final quarter of the year is certainly a time when many businesses are looking to celebrate, reward, but most importantly check in and check up on their workforce’s wellbeing.
Why Is It Good to Gift?
Whether you’re a director or a CEO, a vital cog in the machine, or someone who volunteers their time on certain days during the year – we can all appreciate the difficulties in retaining the best staff. As ‘not being valued’ is a major contributor to resignations within the UK workplace, corporate gifting helps to bridge that very tricky gap between the decision makers and the general employees.
As important as it may be to gift, it’s also quite obvious that these need to be the correct items at the perfect time. As we’ve all received something in the past that wasn’t quite to our liking, putting the power of choice in your recipients’ hands is becoming an ever-increasing way for customers in the B2C and B2B space to approach major gifting occasions and one-off celebrations.
It also appears that the days of quirky, joke items are now becoming a thing of the past, with gifting now seen as a way to offer support, whether that’s at work or at home, to employees in a way they really want. Of course, there are a host of products on the market to cover the trend of employee wellbeing – from haircare products to herbal teas, essential oils to sleep masks, and even mental health journals and books.
Why Corporate Gift Cards Work For Wellbeing
The first thing many organisations must ask when looking to enhance their employee wellbeing is what to offer and with who. With many gift cards and vouchers on the market that cover the giant tech and retail brands, to dining, leisure and luxury experiences – some of the most popular for a host of organisations have been the exceptional choice of designs and formats offered by the UK’s largest retailer, Tesco.
From the choice of physical, digital and top up cards to the way they can be spent on thousands of products in over 3,500 stores nationwide, the flexibility and adaptability they offer has been a lifeline for many businesses for not just wellbeing, but also for rewards, incentives, marketing, fund disbursement, as well as family support schemes.
Whether they’ve been used to help stock the cupboards with fresh, healthy vegetables, to be spent on vitamins and supplements, or for selected items purchased from one of their in-store pharmacies – the recipients don’t only benefit from the best products for their health, but also Clubcard Prices, Aldi Price Match and Low Everyday Prices on hundreds of other products as well.
These offerings are nothing new, as Tesco have been supporting families and vulnerable people for decades, and their gift card programme is just latest way they have brought the good old days of voucher rewards and handouts into the twenty-first century.
As well as the millions of gift cards purchased every year by regular customers to mark birthdays, Easter and Christmas, the corporate side has also become a valuable process to adopt for thousands of organisations in the UK and Republic of Ireland as a hassle-free way to reward, incentivise or support staff’s wellbeing in bulk.
To find out more about how Tesco Corporate Gift Cards can help staff wellbeing, as well as all the options available to you, head to Tesco for Business.