Toolkit Campaign Sponsorship

A Toolkit is a web hub for advice, editorial and resources designed to equip wellbeing professionals with
everything they need to run an in house wellbeing campaign on a topical issue.

(Looking for information on general advertising options?  Go here.)

Amplified Promotion

The Toolkit is promoted through a coordinated mix of emails, banner ads, editorial, webinars, podcasts & social media. These elements combine to create a focused campaign that delivers real marketing punch around a topical wellbeing issue.

Why Sponsor a Wellbeing Campaign Toolkit?

  • Align your brand with crucial workplace wellbeing topics, national and even
    global wellbeing initiatives.
  • Get extra exposure for PR and marketing activities you may already be
    planning linked to a specific wellbeing issue.
  • Showcase your expertise to decision-makers in corporate and public sectors.
    Generate high-quality leads from our engaged audience.
  • Boost brand awareness and thought leadership in your area of expertise.
  • Support initiatives that matter to your target customers.

Toolkit Campaign Calendar

Each month we pick one or two information and awareness campaigns to build a Toolkit around.

There are many such dates, and you may already be planning promotional activities around those that are relevant to your products and services.

To get your imagination flowing, here are some potential campaigns we could feature. And if you have missed a date this year don’t worry, many campaigns repeat each year so you can still be involved!

2025 Editorial Calendar

2025 key awareness events approaching:

  • Stress Awareness Month (April)
  • Mental Health Awareness Week (May 12-18)
  • World Wellbeing Week (June 24-30)
  • Further key wellbeing dates to follow in 2025

Gold Toolkit Sponsorship

All the tools you need to generate high-quality leads, boost brand awareness and support initiatives that matter to your target customers”

Homepage takeover during toolkit launch week

3x Editorial on the Workplace Wellbeing site linked to the Toolkit – news or analysis.

Leaderboard and MPU ads ROS on the main site

4x Solus email to our subscriber list highlighting your support

Logo or top banner in all toolkit-related email newsletters

Whitepaper – hosted onsite with lead capture form for downloads

Podcast interview (30 minutes)

Plus optional extras – enquire above for details

Silver Toolkit Sponsorship

All the tools you need to showcase your expertise to decision-makers in corporate and public sectors.”

Top logo displayed on the main Toolkit page

2x Editorial on the Workplace Wellbeing site linked to the Toolkit – news or analysis.

Leaderboard and MPU ads ROS on the main site

2x Solus email to our subscriber list highlighting your support

Logo or MPU banner in all toolkit-related email newsletters

Podcast interview (30 minutes) or whitepaper

Plus optional extras – enquire above for details

Bronze Toolkit Sponsorship

All the tools you need to align your brand with crucial workplace wellbeing initiatives.

Logo displayed on the main Toolkit page

1x Editorial on the Workplace Wellbeing site linked to the Toolkit – news or analysis.

Leaderboard and MPU ads ROS on the main site

1x Solus email to our subscriber list highlighting yoursupport

Logo or MPU banner in all toolkit-related email newsletters

Plus optional extras – enquire above for details