Generation X — people born between 1965 and 1980 — is often overshadowed by the Boomers and Millennials in discussions about society and the workplace. But this group, which makes up over 14 million people in the UK, is now at the centre of a growing health crisis.
New research from retirement specialist Just Group has found that more than a third (34%) of Gen X are living with long-term physical or mental health conditions, with most saying their conditions impact their daily lives.
Despite this, a worrying number are neglecting their own wellbeing — one in five (20%) do no exercise at all while nearly half (47%) rarely consult anyone about their health.
Chronic Health Conditions on the Rise
The study, which surveyed over 3,000 Gen X adults as part of Just Group’s new GenVoices consumer insight series, found that women are more affected by long-term health conditions than men. Nearly 40% of Gen X women report living with a chronic condition, compared to 29% of men.
Mental health issues emerged as the most common problem among those affected, with nearly half (48%) citing conditions such as anxiety or bipolar disorder. Mobility problems were also widespread, affecting 31% of Gen X respondents, while 47% of women in this age group reported experiencing health challenges related to menopause.
Despite these challenges, many Gen Xers are failing to take action. A quarter (25%) say they are not prioritising their health, while 24% lack confidence in managing it. This reluctance to seek medical advice or adopt healthier habits raises concerns about their long-term wellbeing.
A Generation Neglecting Self-Care
One of the most alarming findings is the lack of physical activity among Gen X. The NHS recommends at least two and a half hours of moderate exercise per week, yet nearly half (49%) of respondents admit they do less than this.
Even more concerning, 20% say they do no exercise at all, while 29% manage less than two hours per week. With physical activity playing a key role in preventing health conditions such as heart disease, diabetes and obesity, these figures suggest that many Gen Xers are putting their long-term health at risk.
Stephen Lowe, group communications director at Just Group, said many in the demographic were struggling every day. “The findings on the health and wellbeing of Gen X make for stark reading, with over one-third suffering from chronic health conditions which, for the vast majority, are significantly impacting their daily lives.”
He added that “this generation faces multiple competing pressures ranging from caring for older relatives and supporting younger children, to managing their own financial challenges such as paying off mortgages or saving into a pension.”
The Case for Preventative Health Measures
With Gen X struggling to balance financial pressures, family responsibilities and personal health, experts suggest that greater emphasis on preventative care could be crucial. The NHS offers free health checks for those aged 40–74, yet uptake remains low, particularly among men. Increasing awareness and accessibility of such services could play a vital role in tackling this growing crisis.
Lowe said investing in health now could lead to long-term benefits. “Health improvements would help people improve their finances and wellbeing, putting them in a better position to enjoy a full retirement.
“It could be a quick win for the country too, in terms of enabling people to stay in productive work for longer and reduce demand for the benefits and health system.”
