Fertility Matters at Work (FMAW) has announced WHSmith as the latest company to sign up for its membership as the retailer seeks to become a Fertility Friendly employer.  

The retail giant has partnered with the social enterprise educational training provider FMAW to implement policy-backed best practices when supporting its colleagues experiencing fertility challenges. By creating a dedicated policy focused on fertility, WHSmith will be able to ensure its employees feel recognised, safe, and supported through what can be a challenging journey.

The desire to gain the accreditation came after several employees within the organisation talked about their own fertility journeys and reached out to their line managers for support.

Juliette Cavilla, Group Head of Wellbeing, WHSmith commented on the partnership:

We have a wellbeing strategy which is underpinned by wanting colleagues to feel WHSmith is a safe place to talk to managers about anything outside of work that is causing stress in their lives so we can support them as much as possible. We recognise that any colleagues on an alternative route to parenthood, or childless either by choice or otherwise, fall into this category – and we want to help them on their journey.

Juliette Cavilla, Group Head of Wellbeing, WHSmith

Further echoing their supportive nature as an employer, WHSmith recently launched the Stella App to colleagues and any family members going through menopause or perimenopause to coincide with Menopause Day 2023.

Juliette added:

Women’s health issues are complex and unique, and our gender network is passionate about how we can best support our people. By working with partners such as FMAW we can provide a rounded suite of support and also ensure our managers have access to research, as appropriate, to become empowered to support as required.

The organisation will also have a series of dedicated webinars and panel discussions in line with International Mens Day (19th November), where employees will share their fertility journeys with their colleagues.

Natalie Silverman, co-founder of Fertility Matters at Work, added:

It’s incredibly positive that such a well-known business like WHSmith is dedicated to supporting their employees by gaining the knowledge required to implement changes and create support consistencies across the organisation by undertaking our Fertility Friendly accreditation. We’re looking forward to working with the WHSmith team in continuing the conversation and journey to creating a safe and supportive space for their employees.

Natalie Silverman, co-founder of Fertility Matters at Work

To educate businesses and raise awareness of how fertility issues affect their employees, Fertility Matters at Work (FMAW) is on a mission to find the first 100 UK companies to commit to becoming Fertility-friendly employers.

For more information on becoming a Fertility Friendly workplace, please visit: Services – Fertility Matters at Work

Editor at Workplace Wellbeing Professional | Website | + posts

Joanne is the editor for Workplace Wellbeing Professional and has a keen interest in promoting the safety and wellbeing of the global workforce. After earning a bachelor's degree in English literature and media studies, she taught English in China and Vietnam for two years. Before joining Work Well Pro, Joanne worked as a marketing coordinator for luxury property, where her responsibilities included blog writing, photography, and video creation.